Buyer Journey
At RANDAO, we’ve seen the same buyer journey repeat across chains trying to attract serious GameFi and NFT builders.
It’s not about randomness for randomness’ sake. It’s about unlocking demand.
Awareness: “We Need More DApps”
The pressure point where growth stalls.
This phase starts with pressure, not curiosity.
BizDev leads and CEOs realize that more DApps mean more users, more transactions, and more revenue.
The CTO quickly hits a wall: many of the most valuable GameFi and NFT primitives require onchain randomness. Without it, entire categories of applications simply won’t deploy.
Consideration: “Build or Buy?”
The cost, security, and feasibility debate.
Here, the conversation becomes financial and operational.
The CTO understands that building a secure blockchain RNG in-house is non-trivial and costly.
The CFO wants predictability: ongoing costs, long-term maintenance, and ROI.
Meanwhile, the CSO evaluates security-first options — this is where verifiable randomness and trust enter the room, and where RANDAO often first appears on the radar.
Decision: “Trust, Demand, and ROI Align”
Where infrastructure becomes a revenue decision.
This is the inflection point.
The CTO doesn’t trust Chainlink VRF as a one-size-fits-all answer.
The CSO has now seen RANDAO in production and understands its security model.
BizDev is pushing hard — they have 10× DApps explicitly asking for RNG support.
And the CFO connects the dots: investing in RANDAO directly enables new GameFi and NFT launches, which drives measurable chain revenue.
Infrastructure Is a Growth Lever
Why onchain randomness matters.
Onchain randomness isn’t just a technical feature — it’s ecosystem fuel.
When chains fund RNG at the protocol level, they remove friction for builders and accelerate adoption where it matters most.
This buyer journey was sharpened with help from Founders Institute during their accelerator program, and it continues to show up across every serious ecosystem conversation we have.
If you’re a builder or chain executive navigating this decision right now, let’s compare notes.